About
Main bio
I build visual worlds for brands.
Commercials. Campaigns. Motion. Social.
Basically, if it moves, I've probably tried to direct it.
I think in storyboards.
And color palettes.
And "what if we moved the camera two inches to the left?"
I've worked with brands like Adobe, Taco Bell, Sephora, Dr Pepper, Snapple, Canada Dry, Behr, and Verizon.
Sometimes with a big crew.
Sometimes with three people and a very optimistic timeline.
I like making complicated ideas feel effortless.
(The effortless part usually takes the most work.)
When I'm not creating, I'm probably traveling.
Or hanging out with my dog, Nola.
Or updating my Letterboxd like it's a part-time job.
Usually with coffee in hand.
it's me
work experience
Timeline
Deutsch
Concepted and directed end-to-end commercial campaigns across social and large-scale productions, leading creative across live-action, editing, and motion design. Produced work for Deutsch clients including Dr Pepper, Taco Bell, Walmart, Verizon Wireless, PetSmart, Snapple, and Canada Dry. Recognized as an Ad Age Creativity Awards finalist and winner of Fast Company Best Ads of the Year.
Feb 2023 - Current
Team Go
As a Creative Director I spearhead the strategy and execution of content for 45+ clients, ensuring a cohesive brand aesthetic across platforms, particularly on TikTok. I drive artistic direction while managing a network of 100+ creators, overseeing execution, scheduling, and processes to deliver high-quality content on time and in line with platform best practices. Beyond leadership, I stay hands-on, crafting content for brands and acting as the go-to expert for all things trending. By staying ahead of the curve and identifying emerging trends, I help maximize visibility, boost engagement, and keep brands at the forefront of digital culture.
Jan 2021 - Feb 2023
USA Swimming
Led creative direction and end-to-end production of multi-channel campaigns across social, email, web, blog, and broadcast. Developed platform-first concepts and narratives for clients including USA Swimming and Team Santa Monica, translating cultural trends into high-engagement creative work. Directed concepting, writing, and art direction while overseeing a small team to ensure consistent creative execution from rapid-turn content to full campaign rollouts.
Sept 2019 - Dec 2021
Pacific Coast Advertising
Led creative direction and execution for licensing, marketing, promotions, and publishing campaigns across 40+ consumer and entertainment clients. Developed multi-platform creative for social, digital, web, and advertising while managing fast-paced timelines and cross-functional collaboration. Helped strengthen client relationships, streamline workflows, and drive brand growth for companies including Ford, Volvo, and Mazda.
jan 2018 - Sept 2019