About

Main bio

‎Adriana is a LA based Creative Director .

‎Adriana is a LA based Creative Director .

‎Adriana is a LA based Creative Director .

I build visual worlds for brands.

Commercials. Campaigns. Motion. Social.

Basically, if it moves, I've probably tried to direct it.

I think in storyboards.

And color palettes.

And "what if we moved the camera two inches to the left?"

I've worked with brands like Adobe, Taco Bell, Sephora, Dr Pepper, Snapple, Canada Dry, Behr, and Verizon.

Sometimes with a big crew.

Sometimes with three people and a very optimistic timeline.

I like making complicated ideas feel effortless.

(The effortless part usually takes the most work.)

When I'm not creating, I'm probably traveling.

Or hanging out with my dog, Nola.

Or updating my Letterboxd like it's a part-time job.

Usually with coffee in hand.

a man (it's me)
it's me

Adriana

work experience

My experience

Timeline

Deutsch

Concepted and directed end-to-end commercial campaigns across social and large-scale productions, leading creative across live-action, editing, and motion design. Produced work for Deutsch clients including Dr Pepper, Taco Bell, Walmart, Verizon Wireless, PetSmart, Snapple, and Canada Dry. Recognized as an Ad Age Creativity Awards finalist and winner of Fast Company Best Ads of the Year.

Feb 2023 - Current

Team Go

Joined as a content creator producing high-volume social content for Fortune 500 brands (80+ assets monthly), advancing to Senior Art Director overseeing strategy and execution across 45+ clients. Led 100+ creators, scaling platform-native campaigns and driving engagement through rapid trend identification and culturally relevant creative.

Jan 2022 - Feb 2023

USA Swimming

Led creative direction and end-to-end production of multi-channel campaigns across social, email, web, blog, and broadcast. Developed platform-first concepts and narratives for clients including USA Swimming and Team Santa Monica, translating cultural trends into high-engagement creative work. Directed concepting, writing, and art direction while overseeing a small team to ensure consistent creative execution from rapid-turn content to full campaign rollouts.

Sept 2019 - Dec 2021

Pacific Coast Advertising

Led creative direction and execution for licensing, marketing, promotions, and publishing campaigns across 40+ consumer and entertainment clients. Developed multi-platform creative for social, digital, web, and advertising while managing fast-paced timelines and cross-functional collaboration. Helped strengthen client relationships, streamline workflows, and drive brand growth for companies including Ford, Volvo, and Mazda.

jan 2018 - Sept 2019

Let's Talk

I'm most energized by projects where I can dig into complex problems, collaborate with smart people, and ship things that genuinely improve someone's day.

Comment

Adriana

Open to contract work, full-time roles, and interesting conversations about hard design problems.

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