Strawberries & Creamin’
To drop new Dr Pepper Strawberries & Cream, we teamed up with TikTok’s favorite rapper, Yung Gravy, to drop a track all about the new soda.
Dr Pepper
Content & Creative Direction
Role
content director
Timeline
8 weeks
team
2 Enginners, 1 PM, me
platform
360 campaign
To drop new Dr Pepper Strawberries & Cream, we teamed up with TikTok’s favorite rapper, Yung Gravy, to drop a track all about the new soda.
After endorsing some restaurant brands, Yung Gravy is expanding the “Gravy-sphere” with a beverage campaign—recording a track and helping to design a line of merchandise for Dr Pepper’s new Strawberries & Cream soda.